Following on from the success of the previous menswear showcases, Jermyn Street and the Crown Estate wanted to generate and increase footfall to this very established area over Men’s Fashion Week.

I worked with Inca Productions to design 2x open-air outdoor catwalk shows in 2015 and 2016, physically set on Jermyn Street alongside a marketplace with street feast vendors and bespoke men’s grooming stations. 

The catwalks featuring 3 shows a day of all the international retailers in the area.