The Crown Estate appointed Neville McCarthy to promote the estate’s holdings and to establish the area of St James’s as a “fashion-forward, worldwide shopping and lifestyle destination”.
As part of this campaign Neville McCarthy decided to launch Jermyn Street, St James’s Showcase on the final day of Men’s Fashion Week, to highlight the high-end brands the famous street has to offer.
I worked with Inca Productions on the Pitch and then having won the job, worked as Lead designer alongside a producer. Our first showcase for AW14 was a big success and helped retain the relationship with Neville McCarthy.
We went on to design 2x more showcases for SS15 and AW15 Men’s Fashion Week.